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On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. Since then, we have done our best for the best. We have improved and grown. We’ve made an impact not only on sport and athletes, but on fashion, music, sustainability and beyond. . Each product represents a moment in our history over the last 70 years that helped shape culture and shift perceptions on what it means to be a sports brand. Looking ahead to the future, always remembering where we came from. This is our story. . 1950, Samba 1965, Gazelle 1967, Franz Beckenbauer 1970, Superstar 1973, Stan Smith 1994, Predator Cup 2013, Energy Boost 2015, NMD R1 Primeknit 2016, adidas x Parley 2017, Futurecraft 4D . See more at adidas.com

2 days ago 475
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See where your curiosity can take you. . Welcome to the family, @MikaelaShiffrin. #HereToCreate . @adidasTERREX @adidasWomen

7 days ago 794
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Supermodel, Coding Instructor, TV Host and more, but her proudest title is something you might not expect. Hosted by @MariaTaylor.

8 days ago 219
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From running the track to ruling the streets. . Originally designed for running, the reimagined #OZWEEGO returns - this time for a new generation. Tap to shop. . Explore more at adidas.com/OZWEEGO

12 days ago 628
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From mics to miles. Pusha T talks rap and running with host @MariaTaylor.

18 days ago 2K
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With Boost on your feet, take on any run that comes your way.

1 months ago 1K
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Boost. We made it a game-changer. You made it an icon. . Feel the Boost. . 🔊 Best with sound on

1 months ago 1K
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Game on, world. 🏆 #FIFAWWC #DareToCreate . @reeba04 @lindseyhoran10 . Photo by @emilysoto

1 months ago 614
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Dare to be the best in the world. Then do it again. #FIFAWWC #DareToCreate . @reeba04 @lindseyhoran10

1 months ago 430
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Imagine a future that’s made to be remade. . The adidas by @StellaMcCartney Infinite Hoodie. A 100% recyclable concept created in collaboration with @EVRNU. . Coming to your future soon. Worn by @garbimuguruza #aSMC #HereToCreate

2 months ago 304
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Imagine a future that’s made to biodegrade. . The adidas by @StellaMcCartney Biofabric Tennis Dress. A concept created in collaboration with @BoltThreads. . From nature, back to nature. . Coming to your future soon. Worn by @garbimuguruza #aSMC #HereToCreate

2 months ago 169
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Introducing the 2019/20 @Arsenal home jersey. Exclusively available through adidas and official club stores now. #DareToCreate

2 months ago 978